All
too often I read on social media that people think blogger reviews are
unreliable sources of information for buying tea. People think bloggers lack in
objectivity, even though tasting is an aesthetic, subjective activity. At best,
tasters converge on opinion, yet even here opinions can still vary on tea, and
so we can either start with the premise that bloggers are as reliable or as
unreliable as anyone else. Aesthetic arguments aside, I can think of several
reasons why you might want bloggers to try teas for you.
Bloggers
spend their own money on the teas.
This
is potentially the best reason. You get some information about an expensive tea
for free. Before you go ahead and spend your own hard-earned money, why not let
someone else spend money and give you a few adjectives that might match the
qualities you are looking for? In many cases, bloggers buy very expensive teas
that are serious buying decisions for you, and potentially an expensive
mistake. Isn’t it better to get at least some information from anyone other
than the vendor before diving in?
Even
if the blogger gets the tea in PR, I can glean at least a flavor profile from
the blog post even if I feel I must read past positives, and honestly I feel
very few bloggers promote teas simply because they are free. We get too much
tea, the free aspect wears thin. Most posts either are honest about the tea or
the blogger won’t post at all on a tea they didn’t like. Very often vendors
send teas without asking first, and too many unasked-for samples tends to
remove any feeling that I must say something special. I’d rather not post at
all if I don’t appreciate a tea. After all, no one is out to ruin a vendor.
Bloggers
throw tea away so you don’t have to.
Making
decisions to toss a tea is one of the most painful sides to the hobby, and few
people I know can toss a tea no matter how bad. Even though a bad tea is
probably not going to turn into a good tea someday, we hold out hope that the
tea will improve enough to drink. Or maybe our tastes will change. The fact is,
with the amount of tea many bloggers receive, unless we can drink it right
away, we may need to decide to toss tea later that is either stale or less than
cared for. We make the decisions to toss, so you don’t have to. Lest you think
this is a small endeavor, may I mention that people have actually sent me tea
they could not bear to throw out.
A
secondary benefit here is the packaging also is tossed, and these include
sample bags or other fancy packaging the teas arrive with. One person adding to
the landfills rather than one hundred others over time should save you at least
some small environmental impact. Let us do that rather than you.
Bloggers
generally converge on the best teas.
Over
the years, tea bloggers have completed blind tasting events where several
choose to drink the same set of samples. Generally they converge on the same
teas. I was surprised at the Yunnan Sourcing tasting we did in early 2018, how
similar the opinions were. Not on every tea, of course, but I recognized my own
experience when reading the notes of others.
The
so-called “Blogger Effect” is bullcrap.
This
is supposedly an effect where the vendor either raises prices or the stock
depletes after a positive blog post goes up. First off, tying cause-and-effect
with virtually no other variables is a statistically dodgy activity, but I see
people doing it. I get blamed all the time for either stock depletion or the
price increase. I’ve talked to several vendors about this. One vendor told me
flat out he raises prices when the teas are close to sold out. The teas were
already low stock by the time my post came out. In addition, most vendors do
wholesale retail supply, that vendor may decide to send an order of the tea out
to a tea shop or other online vendor, this is has no relationship whatsoever to
the blog post.
Yet
people watching the number of teas left see the stock go down and immediately
assume the blog post is the reason. I’m sure bloggers sell a handful of teas,
but the best teas have low stock to start out. Not unheard of either is a
single buyer who purchases a large amount. (I still am stewing over a sold-out
Blue Mark that a single buyer bought up before I could save the money. This
purchase had nothing to do with blog posts either, the guy made his own decision.)
The
truth is, no matter if a tea gets press or word of mouth, if you plan to wait
until Black Friday every year, you risk teas selling out before you can get
your hands on one.
Saving
your Stomach
In
my experience, testing teas for possible review is boring and rough on the
system. Few teas are amazing enough to give me anything to talk about. A
blogger sorts through literal garbage and puts their stomach and system at risk
so you don’t need to.
In
case none of the above is convincing enough to you to give a blogger the
benefit of the doubt as to whether blog information is useful, I’m on a low buy
this year. Or maybe a no-buy, except I cannot convince myself in all honesty
that I will buy nothing. I have been buying puerh for a decade now, if I make
it a full year without buying anything, I will be amazed. I bought less last
year, but maybe I will pick up some samples. I cannot 100% say I won’t buy
anything, because I’m an addict. Unless I can find another addiction.